I'm Sam. I design brands and the products that carry them.

A fragmented brand rebuilt into a scalable identity system, held and evolved over years.

A dated, inaccessible app modernised onto the FM:Systems Design System, with an award-winning dark mode.

★Most Impactful — 2022 FM:Systems Hackathon

★Most Impactful — 2022 FM:Systems Hackathon

Workplace IoT reimagined for agriculture: an award-winning concept giving farms, stables and conservation teams real-time early warnings.

★Innovation — 2023 FM:Systems Hackathon

★Innovation — 2023 FM:Systems Hackathon

A dense, information-led site reshaped into a clear, user-centric fibre experience.

Fragmented workplace analytics unified into one visual, AI-assisted decision-making experience.

A complex, fragmented site turned into a streamlined, conversion-focused eCommerce experience.

A legacy workplace product modernised onto Johnson Controls' Element Design System.

A low-engagement self-service app redesigned to lift adoption and cut call-centre load.

A catalogue site rebuilt into a 90-minute, location-aware ordering and delivery platform.