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Senior UX/UI & Product Designer with 10+ years of experience creating SaaS, enterprise, and eCommerce products for B2B and B2C audiences. I combine user research, UX strategy, and data-driven design to deliver scalable, user-centred solutions that support business goals.

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Experienced in leading cross-functional teams from concept to launch, with expertise in product design, design systems, branding, and digital marketing. My growing expertise in AI and Product Management enables me to drive stronger product outcomes and greater business value.

SAAS DIGITAL PRODUCT DESIGN

SaaS Product Design

Explore case studies of SaaS projects I’ve worked on, featuring intuitive, strategic UX/UI design and Design System alignment.

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FM:Systems/OpenBlue Insights Space Activity Matrix & the Ask SAM AI Feature

Space Activity Matrix UI with ‘Ask SAM’—AI‑driven Insights for Smarter Portfolio Strategy.

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FMS:Now UI Update & Dark Mode Theme

UI Update for the FMS:Now Mobile Product Using FM:Systems' Design System and Dark Mode Theme Development

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FMS:Employee/OpenBlue
UI Update

UI Redesign for FM:Systems’ Legacy Employee Product (‘Resource Scheduler’) Using Johnson Controls’ OpenBlue Element Design System

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eCommerce Platform Design

Here are case studies showcasing eCommerce projects I’ve delivered, highlighting intuitive and strategic UX/UI design, as well as a strong focus on corporate identity and brand consistency.

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VOX Website

Redesign

End‑to‑end redesign of the Vox eCommerce platform, simplifying complex journeys into a conversion‑focused experience.

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VOX Customer Zone Mobile Application

Redesign of the Vox Customer Zone app, improving self‑service journeys, engagement, and support efficiency.

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Frogfoot Networks
Website Redesign

Redesign of the Frogfoot Networks website, evolving an information‑led platform into a clearer, user‑centric digital experience.

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Evolutionvape
Website Redesign

Evolutionvape website redesign and launch of a 90‑minute on‑demand ordering and delivery platform.

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Digital Advertising

Strategically crafted digital display and social media content, designed for brands and targeted campaigns.

Social
Media

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Digital
Display

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Home: TRADITIONAL DESIGN

Traditional Design

Showcasing my expertise in corporate identity, tailored publications, print media, and photography.

Corporate

Identity

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Print

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White Papers

Photography

Home: Contact

Contact Me

Johannesburg, South Africa • sam@samwhitedesign.online

  • LinkedIn
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  • Email

©2026 by Sam White Design.

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